There are two places in LinkedIn campaigns where good copywriting is needed: in the ads itself and on the landing page.
The objective of the ad is to engage the target audience. To trigger an interest in them so that they click on to the landing page.
The landing page then has the difficult job of informing the visitor and convincing them to take the next step.
Both applications of edgy text demand their own approach.
We have good text writers with backgrounds in PR and advertising who know exactly how to achieve this. They are experienced in delivering exciting and persuasive text.
Copywriting is a true specialisation, and one which we are happy to leave to our text writers.