An effective visual in LinkedIn ads consists of a compelling image in the right dimensions; it’s striking and the message is clear.
But the layout of an ad is more than that!
THE BIGGER PICTURE
IMAGE - MESSAGE - CALL-TO-ACTION
A ‘standard’ ad on LinkedIn will appear in the timeline of the targeted audience among all the other updates.
Just appearing is not enough. The ad has to engage the recipient in terms of message and image, but it also has to lead to an action.
In other words, the target group must be triggered by the ad into clicking on to the landing page.
When we are doing the layout for LinkedIn ads, we always make various statements which run next to each other in a campaign. We call that A/B testing.
We use diverse images with diverse statements, diverse texts to display with the images and also diverse calls-to-action.
By subsequently monitoring the results of the various ads, we can select the most effective one which we will then use more often.
THERE IS NO GOLDEN RULE, BUT THERE IS DATA AND EXPERIENCE
In the meantime, we have learned what does or doesn’t work, having created hundreds of ads. So we apply this knowledge and experience when designing your ads too.
Are you wondering which adverts work well and which don’t? We’d be happy to show you our past results; examples of what worked and what turned out not to work.
Schedule a free Zoom call now.